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Augmented reality
Just as marketing and advertising have made augmented reality a tool to enrich the consumer experience with brands, it must also become allied for marketing research, especially in online studies.
Catalogue: Latin America 2020 - Insights Festival
Authors: Cristina Leo, Francisco Calixto
Companies: Synapsis, PepsiCo
October 19, 2020
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IoT and market research (Spanish)
The Internet of things (IoT) has disrupted several industries in the recent years. Logistics, medicine, manufacturing, and much more but market research is not one of them. Several reasons explain this, but the main reason is that the data required...
Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Authors: Jorge Andrés Mendez, Ricardo Velasquez
Company: Synapsis
May 14, 2018
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